Chapter 6147

Even Charlie has to feel a sense of inferiority when it comes to Bernard Arnault’s business savvy.

He has spent his entire life focused on a singular goal: how to generate more wealth, which has developed his financial acumen to an exceptional level.

Co-branding has long been a common tactic in the luxury goods and fashion industries. A few years back, LV partnered with the trendy brand Supreme, resulting in a basic short-sleeved T-shirt selling for a five-digit price tag simply due to the logos. After a flurry of speculation among a group of terminal investors, the price even surged to double the original cost.

In the digital realm, co-branding is not unusual either; many tech and hardware brands collaborate with popular video games, significantly boosting their sales as a result.

For consumers, these collaborative products also provide good value, as they only need to purchase one item to benefit from the offerings of two brands, making it a more cost-effective choice.

For Bernard Arnault, he usually looks down on pursuing co-branding deals, as most brands can’t match the prominence of his own. Partnering with lesser-known brands would only serve to diminish his own brand’s prestige.

However, the current situation is different. With production capacity severely constrained, consumers are eager to spend their money on products.